Cookie Policy

Trade Kings Group

The following Trade Kings Group Cookie Policy describes the different types of cookies that may be used in connection with the website owned and controlled by us from which you are accessing this Cookie Policy (the “Site”), and how these can be managed. Please take a moment to familiarize yourself with our cookie policy. This Cookie Policy may be changed at any time. Please review the “LAST UPDATED” legend at the top of this page to see when this Cookie Policy was last revised. Any changes in this Cookie Policy will become effective once the revised Cookie Policy available on or through the Site. We respect your privacy. By accessing our website, you are consenting to our use of cookies as outlined below. In addition, confirmation of acceptance will be required during your first session or visit to the Site as well as your first visit from any new device. Thereafter, reconfirmation of acceptance will be required, following revisions of or update to terms and policies or periodically (such as every 14 days).

Cookies are small text files that are stored on your computer or mobile device. These are widely used in order to enable websites to operate effectively, or to improve functionality and user experience, or enable for efficient operation / performance. This is due to the fact that websites can read and write these files, enabling them to recognize you (the user) and remember important information that will make your use of a website more convenient (such as the retention of your selected preference settings).

The below list describes the different types of cookies that we use at present, or may use in the future, on the Site. Note that to the extent that information collected through these cookies constitutes personal information, the provisions in the Privacy Policy apply and supplement the Trade Kings Cookie Policy. Essential Cookies. Essential cookies are necessary for the Site to function / operate effectively, enable you to move around it and to use the related services and features of the Site. Without these absolutely necessary cookies, the Site will not perform optimally and may restrict our ability to provide the Site or certain services or features you request or require.

Cookie type DescriptionHow to manage cookies
Session Session cookies are used to maintain the state of the application. Accept/refuse via browser setting
Load balancingLoad balancing cookies are used to distribute the
assets across the globe and lighten the server load.
Accept/refuse via browser setting
User ID User ID cookies are used to ensure that users only
see their own information.
Accept/refuse via browser setting
SecuritySecurity cookies are used for security controls and
Accept/refuse via browser setting

Preference Cookies. Preference cookies collect information about your choices and preferences. They allow us to remember
information such as language settings or other local settings and customise the Site accordingly.

Cookie type DescriptionHow to manage cookies
LanguageLanguage cookies are used to store the language the user has selected, and to show the correct options. Accept/refuse via browser setting
LocationThe user’s approximate address (city, state, country, postal code) as determined by the IP address is retained in order to automatically select he proper country and show retailers and demonstration days within the area. Accept/refuse via browser setting
Mobile If the user is viewing the Site on a mobile device, a cookie is set to indicate that the main website was selected and allow for the optimization and reformatting of the Site for the applicable mobile device and related scope of functionality. Accept/refuse via browser setting
Reference siteThe reference site is recorded to better understand the user’s preferenceAccept/refuse via browser setting
Last visit and activity Date of last visit and activity and other information is recorded to provide users with an update on “what’s changed on the site since your last visit,” and to better understand the user’s preferences.Accept/refuse via browser setting
Recently watched videoDate and title of recently viewed images and / or watched video is recorded to be able to better understand the user’s preferences. Accept/refuse via browser setting
Flash CookiesFlash cookies are used to enable audio and video content to be played. Accept/refuse via browser setting
Page history Page history cookies are used to track the sequence of pages the user has visited. In addition, if the user gets an error message while visiting the Site, the cookie information is saved to a log file for error reporting and resolution. Accept/refuse via browser setting

Social Plug-in Tracking Cookies. Such cookies are used to track members [and non-members] of social media networks for
market research analytics, and product development.

Cookie typeDescription How to manage cookies
Facebook Cookies are used to track Facebook members [and non-members] for market research analytics, and product development. Accept/refuse via browser setting
TwitterSuch cookies are used to track members [and non-members] for market research analytics, and product development. Accept/refuse via browser setting

Analytics Cookies. Analytics cookies collect information about your use of the Site, actions performed, behavioural
aggregation or common use patterns and enable us to improve the way it works. In explanation, analytics cookies show us
the most frequently visited pages, help us record any difficulties you have or may experience, and allows us to evaluate the
effectiveness of our advertising whether our advertising is effective or not. This allows us to see the overall patterns of usage
on the Site, rather than the usage of a single person.

Cookie typeDescriptionHow to manage cookies
Google analyticsGoogle analytics cookies collect aggregate statistical data to improve Site presentation and navigation.

Marketing Cookies. Advertising Cookies are used for marketing purposes.

Cookie typeDescriptionHow to manage cookies
AdvertisingDeliver behavioural/targeted advertising Accept/refuse via browser setting
Market analysisConduct market analysisAccept/refuse via browser setting
Campaign / promotionMeasure effectiveness of campaign Accept/refuse via browser setting
Fraud detectionDetect click fraudAccept/refuse via browser setting


  • Advertisements
  • Identity of user
  • Same as those listed above in the table


Most internet browsers are initially set up to automatically accept cookies. If you do not want our websites to store cookies on your device you can change the browser settings so that you receive a warning before cookies are stored. You may refuse, accept or remove cookies from the Site at any time by activating or accessing the setting on your browser. Information about the procedure to follow in order to enable, disable or remove cookies can be found on your Internet browser
provider’s website via your help screen. You may wish to refer to common use online guides or tutorials for information on commonly used browsers such as Please be aware that if cookies are disabled or removed, not all features of the Site may operate as intended. If you want to clean out all cookies left behind by the websites you have visited, please consult commonly used online resources or tutorials. Please note that Trade Kings Group do not endorse or recommend any third party software, application, advise or reference materials and as such holds itself exempt from any liability for damages of any kind.

If you have any further questions, please contact us by email at:
Email: [email protected]
or write to the following address:
Attention: Website Privacy Policy
Public Relations & Corporate Affairs
Trade Kings Group
Plot No. 29381
Nampundwe Road
Light Industrial Area
P.O. Box 30824
or call us at: +260 211 286 117/27